What We Do

The UK retail market has been changing rapidly and is now highly concentrated so that only a handful of supermarket chains account for 80% of the national sales of packaged foods.

We have organised ourselves to address these new market conditions, providing only the quantity and quality of people necessary to achieve distribution.

In this way we are able to work on substantially lower gross margins, thus ensuring that your products remain competitive on shelf.

Single Marketing's key role is to provide cost-effective access to the UK market for foreign food firms.

Essentially we do everything your own sales office in the UK would do, if you had one, but without the fixed costs.  We believe we can do a better job through being here, understanding the UK consumer and applying our in-depth knowledge and experience of the multiples' requirements.  Specifically, we provide a sales and marketing service in order to achieve market acceptance by:

• Testing products through market research, as necessary
• Selecting from your range the best varieties suited to this market
• Finalising all label information, and pack design as necessary
• Organising organic certification, when needed
• Liaising on technical matters such as HACCP and Trading Standards required in the UK marketplace
• Preparing sales and marketing plans

 

We also handle all sales contacts with the key national accounts in the grocery trade:

• Achieving listings
• Co-ordinating orders
• Management of cost effective distribution operations
• Achievement of prompt and accurate delivery
• Invoicing and cash collection

 

With the major supermarket chains as our main customers, we are in a position to introduce your products quickly and initiate dialogue with major buyers.  We pay full attention to detail and are totally committed to building business for our suppliers.