Who We Are

Jeff Bayley

Jeff Bayley has worked in the UK and European food and drink industry for several years, including 7 years with the Booker Group, in three different Divisions.  As Marketing Director of Paterson's Shortbread, he was responsible for all sales including export; and as European Director for Tia Maria he was responsible for the production, sales, and marketing of Tia Maria, Lamb's Navy Rum and bulk rums throughout Continental Europe.

Following that Jeff was Licensing Director for Smirnoff Vodka (Heublein) for two years.

Jeff set up Single Marketing in 1990.  Still believing "Small is Beautiful", he has created an organic garden he is passionate about – when all goes well!

Terry Evans

Terry has more than 25 years' experience in the UK food industry in a variety of sales and marketing roles.  His main activity on behalf of Single Marketing is sales, but we also benefit greatly from his marketing overview and attention to detail.

Terry has in-depth experience of all the major grocery multiples, and he has worked in national account roles for a number of major companies such as Coca Cola, Terrys of York, OP Chocolates, RHM, and Northumbrian Fine Foods. In short, a terrier!

Neville Craddock

Neville has spent 40 years in the food industry including product and process development of various foods and ingredients and has over 20 years experience in food safety, quality and legal compliance of the composition, manufacture and presentation of products in virtually every sector of the food and beverage industry.

Neville was a member of the UK Food Advisory Committee from 1995 to 2001 and the UK ACNFP from 2002 to 2007, specifically for his expertise on food ingredients, processing and quality assurance.

Neville has an MA degree in Natural Sciences from Cambridge University, is a Chartered Scientist, a Fellow of the Institute of Food Science and Technology and a Council Member of the European Food Law Association of the UK.  It is good to have a proper, developed brain on board.

Kevin DeCruz

Kevin joined Single Marketing Ltd in the summer of 2008 as Commercial Manager and has over 10 years experience in the UK Food and Drink industry in sales, marketing, logistic and finance roles.

Kevin has obtained the CIMA Certificate in Business Accounting and has a BA (Hons) Degree in Philosophy and Biology from the University of Sunderland.

Married with three young children, he finds that all of his free time is taken up with removing small toys that are stuck in household appliances.

Christina Bayley

Returning to work after having two children, Christina worked in shipping and aviation for some years.  She then joined SML full-time six years ago and handles all contact with customers - potentially 400,000!

She enjoys the challenge of electronic trading and appreciates the range of business contacts - from small distributors in the regions to the biggest mass merchandisers.

Betty Smith

Betty was born in Malaysia and is fluent in English, Malay and Cantonese.  She made her home in the UK 30 years ago and is married with two children.

Betty joined SML four years ago.  She is a whiz with numbers and does not “do” or permit mistakes, as suppliers and customers will have noticed!